Beat the Big Apps at Their Own Game!
आजकल तो सब कुछ “10-minute delivery” का ज़माना है!
But as a kirana store or general store owner, does that mean game over?
बिलकुल नहीं!
At Ajanta Soya Limited, we believe small shops are the heart of every neighbourhood. And with a few smart moves, you can easily give the online apps some tough competition.
First, Let’s Talk Honestly – Why Are Customers Disappearing?
Simple answer – “ऑनलाइन में सब मिलता है, वो भी जल्दी और डिस्काउंट के साथ!”
But don’t worry. You can turn the game in your favour with these six easy tricks:
🛍️ 1. Combo Offers – Small Budget, Big Happiness
What to do: Mix slow-selling items with popular ones.
Example: “4 पैकेट maggi लो और ₹2 बचाओ tomato Sause पर!”
Why it works: Customers feel they’re getting value, and you get to clear old stock. Win-win!
📱 2. Go Digital – Be Where Your Customers Are
What to do: List your shop on Google, ONDC, or even on your housing society WhatsApp group!
Why it works: जब लोग सर्च करते हैं “आटा near me” – make sure they find आपका नाम, ना कि कोई fancy delivery app.
🛵 3. Local Delivery – Fast and Trustworthy Service
What to do: Deliver nearby via WhatsApp, your delivery boy, or use Dunzo/Porter.
Example: “Just one call and oil, salt, and biscuits are at the doorstep!”
Why it works: When customers trust your shop, they’d rather order from you than risk ordering from a stranger online.
📊 4. Smart Inventory – Always Say ‘Yes, We Have It’
What to do: Track what sells fast.
Use a diary, Excel, or free apps like “Zyka”
Why it works: कोई भी ये सुनना पसंद नहीं करता – “बस अभी खत्म हो गया”. Always be stocked on what sells!
🎉 5. Make Your Store Fun – More Than Just a Grocery Stop
What to do:
- Host small tastings – “आंटी, नया सरसों तेल में पकौड़ा टेस्ट कीजिए!”
- Sunday discount for regulars or fun activities for kids
Why it works: Apps कभी भी मुफ़्त मुस्कान या चाय पर गपशप नहीं दे सकते। आप दे सकते हैं।
💬 6. WhatsApp is Your Free Marketing Tool
What to do:
- Offers भेजो: “आज दाल पर ₹10 की छूट!”
- Updates दो: “ताज़ा ब्रेड अभी-अभी आया है!”
- Feedback पूछो: “आंटी, सब्ज़ी ठीक लगी?”
Why it works: आप उनके दिमाग़ में बने रहते हो… और फ़ोन में भी!
🙌 Small Stores are Not Dying – They’re Upgrading!
These smart tricks help you
- Sell better
- Build stronger customer relationships
- And turn your shop into “Store 2.0” 🚀
Always remember—no app can replace the personal bond, trust, and familiarity your customers have with you.
So go ahead—make these small changes, and show the 10-minute delivery guys that the neighborhood kirana still runs the show!