Smart Strategies for Modern Manufacturers
In today’s fast-moving FMCG and edible oil landscape, retaining consumer loyalty is harder than ever. The market is flooded with new entrants—Flashy, VC-backed brands with aggressive marketing, eye-catching packaging, and deep pockets. For legacy brands and quality-driven manufacturers, the pressure to stay relevant and profitable has never been more intense.
At Ajanta Soya, we understand these shifting dynamics.
Let’s Understand – Why Are You Losing End Consumers?
- Low entry barriers mean more brands entering your category every month
- New competitors use heavy paid advertising to win eyeballs quickly
- Many are valuation-driven, not profit-driven—undercutting prices
- Your quality product may be overlooked in favor of a louder newcomer
5 Smart Strategies to Connect with Consumers
1. Brand Storytelling: Build Emotional Recall
What to do: Go beyond product features. Share your brand’s heritage, values, and purpose
Example: If your chips is made using traditional methods or your raw material is sourced ethically—talk about it. Let your consumer feel like they’re choosing something meaningful, not just functional.
Why it works: A story sticks. People remember how a brand makes them feel, not just what it sells.
2. Product Differentiation: Small Tweaks, Big Wins
What to do: Focus on what makes you different—taste, texture, ingredient quality, or packaging functionality.
Example:
- Add resealable zip locks to smaller packs
- Offer baked options alongside fried for the health-conscious
- Make your label interesting and informative to read
Why it works: These small changes give customers a reason to pick your pack over the rest.
3. ROI-Driven Marketing: Focus on What Converts
What to do: Move away from high-budget generic advertising. Invest in:
- SEO-optimized content to educate
- Micro-influencer campaigns for authentic endorsements
- Affiliate marketing to drive measurable conversions
Example: Partner with 10 food bloggers who use your product differently. Track engagement. Push only top-performing partnerships forward.
Why it works: You don’t need to outspend the competition—just outsmart them with results-driven tactics.
4. Consumer Loyalty Programs: Reward, Retain, Repeat
What to do: Collect data via QR codes, apps, or feedback forms and design loyalty perks—like discounts, recipes, or giveaways for repeat purchases.
Example:
“Scan your label, collect points, and win kitchen essentials!”
Use this data to send personalized follow-ups or offers.
Why it works: Consumers stick where they feel valued and rewarded, not just sold to.
5. Ongoing Consumer Engagement: Stay in Their Mind
What to do: Use WhatsApp, email, or Instagram to share quick tips, cooking hacks, festive recipes, or even behind-the-scenes content.
Example: Every weekend, send a 15-second video: “Quick Palak Paneer with Ajanta Mustard Oil.”
Why it works: Engagement builds trust. And trust = long-term retention.
Final Thought: Be a Brand, Not Just a Product
Consumers are smarter than ever. They want:
- Brands that stand for something
- Products that solve their problems
- Interactions that feel personal and human
If you’re a manufacturer in today’s crowded market, remember—you don’t have to compete on price. You have to connect on purpose.