ASL takes pride in its strong market share in Northern India, which is a result of its extensive and well-established distribution and sales network. The company has made significant strides in penetrating both urban and rural markets, driven by its strategic relationships with CnF agents and dealers across key regions.
ASL’s presence in consumer packs has particularly cemented its position in the Rajasthan market, with widespread recognition and credibility in other states as well. The company’s flagship brands of vanaspati and cooking oil, “Dhruv” and “Anchal,” are especially popular and dominate the Northern India market, including Rajasthan, Delhi, Haryana, U.P, Bihar, and select regions in Eastern India, such as Guwahati. Additionally, ASL’s bakery products have earned widespread consumer preference, extending all the way to J&K.
The company’s corporate client base is a testament to its industry leadership, with major food manufacturers relying on ASL’s products to meet the highest standards for various food categories, including biscuits, cookies, Indian snacks/namkeen, bakery items, and other specialized food applications.
Furthermore, ASL plays a pivotal role in third-party and contract manufacturing, producing a wide range of products for some of the most renowned brands in the industry. With over 100 different packing sizes and more than 10 trusted brands under its belt, ASL’s diverse portfolio showcases its capability and flexibility to meet the needs of a dynamic and demanding market. The success of these efforts is a reflection of the hard work and commitment of the team behind the scenes, who continue to drive ASL’s growth and success.
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